1 research outputs found
Dancing to the Partisan Beat: A First Analysis of Political Communication on TikTok
TikTok is a video-sharing social networking service, whose popularity is
increasing rapidly. It was the world's second-most downloaded app in 2019.
Although the platform is known for having users posting videos of themselves
dancing, lip-syncing, or showcasing other talents, user-videos expressing
political views have seen a recent spurt. This study aims to perform a primary
evaluation of political communication on TikTok. We collect a set of US
partisan Republican and Democratic videos to investigate how users communicated
with each other about political issues. With the help of computer vision,
natural language processing, and statistical tools, we illustrate that
political communication on TikTok is much more interactive in comparison to
other social media platforms, with users combining multiple information
channels to spread their messages. We show that political communication takes
place in the form of communication trees since users generate branches of
responses to existing content. In terms of user demographics, we find that
users belonging to both the US parties are young and behave similarly on the
platform. However, Republican users generated more political content and their
videos received more responses; on the other hand, Democratic users engaged
significantly more in cross-partisan discussions.Comment: Accepted as a full paper at the 12th International ACM Web Science
Conference (WebSci 2020). Please cite the WebSci version; Second version
includes corrected typo